Ep. 20: No New Patients? Why Your Marketing Isn’t Working
Your marketing might not actually be the problem. Jeff Blumberg walks through a practical checklist for figuring out exactly where new patients are falling through the cracks, from availability to conversion to the ad itself.
Ep. 19: What an Office Manager Does and Why You Need One
Every MGE client who is truly thriving has one thing in common: an excellent office manager. Jeff Blumberg breaks down what this role actually is, the qualities that matter far more than dental experience, and why waiting to hire one costs more than people realize.
Ep. 15: 6 Metrics for Practice Success, Pt 1
Most doctors rate their own case acceptance an 8 out of 10, then admit they're uncomfortable talking about money with patients. Jeff Blumberg and Jeff Santone explain why that contradiction means most practices have no real idea what their case acceptance actually is.
Ep. 14: How Much Should a General Dentist Produce Per Day?
How much should a general dentist actually be producing per day, and how do you know if you're under, over, or right on target? Jeff Blumberg and Chris Menkhaus break down real benchmarks, the biggest lever for raising production, and what to expect from a new associate.
Ep. 13: Is Your Payroll Too High?
If your payroll is running 25 to 30 percent of collections, you're not alone, but it should be sitting closer to 22.5. Jeff Blumberg breaks down exactly how to calculate your own payroll percentage, and the five most common reasons it ends up too high in the first place.
Ep. 12: SEO - Things to Know Before Hiring a Dental Marketing Company
Only 1 out of every 11 people searching Google actually clicks the ad. The other 10 are looking at the organic listings underneath it. Dan Brown joins Jeff Blumberg to break down the simple SEO basics any practice can fix today, no marketing company required.
Ep. 11: Patient Retention & Reactivation, Why Dentists Lose 50% of Their Practice
You'll spend $350 to get a new patient in the door, and about $5 trying to keep them. Jeff Blumberg breaks down why patient retention is one of the most poorly handled areas in dentistry, and walks through the hygiene formula, a simple calculation that reveals exactly how much of your existing patient base has quietly gone missing.
Ep. 10: How Should You Be Paying Your Associate?
Compensation is a genuine deal breaker, but how much you should pay an associate depends entirely on how you plan to use them. Jeff Blumberg breaks down three distinct associate pay models, the real numbers behind each one, and the single calculation that tells you whether your pay plan is actually working.
Ep. 9: Dental Marketing Trends for 2022
Cost per click for a general dentist search has gone from about 9 dollars before the pandemic to routinely over 30 dollars now. Jeff Blumberg and marketing specialist Dan Brown sit down for a freestyle conversation on what that means for a practice heading into 2022.
Ep. 7: Dental Insurance Plans: Is it Really Possible to Not Participate?
Would you spend 30 percent of your monthly collections on marketing? If you're heavily in network with PPOs, that's essentially what you're doing every single visit. Jeff Blumberg breaks down what actually happens when a practice drops a plan, and why the fear of losing patients is usually much bigger than the reality.
Ep. 6: Three Ways to Get More New Patient Referrals
The best new patient is a referral, already sold, already trusts you, and costs nothing to acquire. So why aren't most practices getting more of them? Jeff and Sabri Blumberg break down three specific ways to fix that starting this week.
Ep. 5: The Dental Treatment Coordinator - What Should They Do?
Is your treatment coordinator a salesperson, or just someone with that title on a business card? Jeff and Sabri Blumberg define the role clearly, including who should have one, what the job looks like day to day, and how to measure whether it is working.
Ep. 4: The Economic Future of the Dental Industry
Fewer dentists, a growing population, and a profession where half of practices were still collecting less than before the pandemic, even with patients ready to come back. Jeff Blumberg walks through what the numbers actually show about where dentistry is headed.
Ep. 3: A New Take on the Dental Receptionist Position
We called 454 dental offices posing as a new patient ready to schedule. Seven of them booked the appointment. Jeff Santone shares what he heard on those calls (it's rough), and Sabri Blumberg lays out exactly how to train a receptionist who actually gets patients in the door.
Ep 2. What’s Going on with the Labor and Staffing Market?!
Never in 30 years has hiring been this hard. Jeff Blumberg walks through what's actually driving the dental staffing shortage and what you can do right now, position by position, to keep your practice fully staffed.
Ep 1. Four Ways to Increase Case Acceptance
A patient nods along through a treatment plan, then says no. Low dental IQ? Rarely. In the inaugural episode of Dental Business Rx, Jeff Blumberg explains the four things actually going wrong, and exactly how to fix them.