Adam Mortimer Adam Mortimer

Ep. 101: Q&A – Finding a Hygienist, Problematic Staff, and New Patients

A dentist asked a plumber fixing a valve in the office whether he had a dentist, noticed he was missing a front tooth, and got him scheduled for a new patient special on the spot, he ended up completing half his treatment plan. Jeff and Sabri Blumberg wrap up their six-question listener Q&A with advice on hiring hygienists in a tight market, handling a productive but toxic staff member, and getting more new patients starting today.

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Adam Mortimer Adam Mortimer

Ep. 100: Q&A – PPOs, Teambuilding, and Raising Collections

Nobody actually wants to increase their collections, that's a dental-specific way of saying you're chasing money. Jeff and Sabri Blumberg answer the first three of their six most-asked listener questions: when to get out of PPOs, how to build the right team, and the real answer behind increasing revenue.

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Adam Mortimer Adam Mortimer

Ep. 99: The New Patient Management Action Checklist

Your marketing might be generating plenty of calls while your front desk quietly lets most of them go. Jeff Blumberg walks through the full checklist MGE built to catch exactly where a practice's new patient process is actually breaking down.

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Adam Mortimer Adam Mortimer

Ep. 96. Practice Health Check

Coming up $2,000 short on a $5,000 production day isn't really a scheduling problem, it's usually one of six specific breakdowns. Jeff Blumberg walks through why practices miss their daily goals over and over, from undefined job roles all the way up to the doctor's own attitude about whether it's even possible.

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Adam Mortimer Adam Mortimer

Ep. 95. The Law of Diminishing Returns

A US booking tool that let patients self-schedule appointments worked beautifully in Canada, an 80 percent show rate, but produced a 75 percent no-show rate the moment it launched in the States. Jeff Blumberg breaks down the law of diminishing returns, why doubling new patients rarely doubles revenue, and how to actually grow a practice without quietly breaking it.

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Adam Mortimer Adam Mortimer

Ep. 94: Doubling Your New Patients by Using “Social Proof”

It's not what your practice says about itself that convinces a new patient to call, it's what your patients say about you. Dan Brown joins Jeff Blumberg to break down social proof, the single highest-impact marketing shift MGE clients have made in the last several years, and exactly how to start capturing it starting today.

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Adam Mortimer Adam Mortimer

Ep. 92: Are You Being Embezzled From? And How to Avoid It.

A patient once paid $7,000 in cash, the office left it sitting in a drawer for two days, and it was stolen before anyone could identify who took it. Jeff Blumberg breaks down the six red flags that can signal embezzlement in a dental practice, and the daily, weekly, and monthly checks that make your office a much harder target.

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Adam Mortimer Adam Mortimer

Ep. 91: Is Direct Mail Marketing Dead?

Is direct mail marketing dead? Jeff Blumberg looks at why postcards fell out of favor, how marketing channels rise and become saturated, and whether direct mail still belongs in your practice. He covers where it works, what to put on a postcard, how many to send and how often, what response rate to expect, and why call tracking and receptionist training decide whether the campaign pays off.

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Adam Mortimer Adam Mortimer

Ep. 90: Are You Solving the Wrong Things in Your Practice?

New patients drop from 60 a month down to 28, and most doctors would blame the receptionist or give up on marketing entirely. Jeff Blumberg breaks down how to actually diagnose what changed before reacting to it, using a real postcard mix-up, the New Coke disaster, and a scanner nobody needed yet as cautionary tales.

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Adam Mortimer Adam Mortimer

Ep. 89: The Wrong Approach to Presenting Treatment

A new patient needs 13,000 dollars of treatment, but insurance only covers 1,200. Do you present all of it anyway? Jeff Blumberg explains why the answer should always be yes, and why so many practices still quietly don't.

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Adam Mortimer Adam Mortimer

Ep. 88: Four Reasons DSOs May Be in Trouble

The future of dentistry isn't DSOs, according to Jeff Blumberg, it's the opposite. He walks through four concrete reasons a number of DSOs may be facing serious trouble ahead, and what it means if you're a private practitioner weighing your own options.

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Adam Mortimer Adam Mortimer

Ep. 85: Building a Great Team Despite Recent Hiring Struggles

Inflation was the top problem facing small business owners last month. This month, it's labor quality. Jeff Blumberg breaks down what labor quality actually means, why searching for the perfect hire is the wrong approach, and the four practical steps to solving your practice's biggest staffing problem.

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Adam Mortimer Adam Mortimer

Ep. 84: Staying Profitable as Your Practice Grows

A dollar's worth of goods in March 2020 costs $1.17 today, even though the headline inflation number has already dropped back down. Jeff Blumberg breaks down why that compounding effect is quietly wrecking practice overhead, and the five specific things you need to do about it.

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