Adam Mortimer Adam Mortimer

Ep. 99: The New Patient Management Action Checklist

Your marketing might be generating plenty of calls while your front desk quietly lets most of them go. Jeff Blumberg walks through the full checklist MGE built to catch exactly where a practice's new patient process is actually breaking down.

Read More
Adam Mortimer Adam Mortimer

Ep. 94: Doubling Your New Patients by Using “Social Proof”

It's not what your practice says about itself that convinces a new patient to call, it's what your patients say about you. Dan Brown joins Jeff Blumberg to break down social proof, the single highest-impact marketing shift MGE clients have made in the last several years, and exactly how to start capturing it starting today.

Read More
Adam Mortimer Adam Mortimer

Ep. 89: The Wrong Approach to Presenting Treatment

A new patient needs 13,000 dollars of treatment, but insurance only covers 1,200. Do you present all of it anyway? Jeff Blumberg explains why the answer should always be yes, and why so many practices still quietly don't.

Read More
Adam Mortimer Adam Mortimer

Ep. 88: Four Reasons DSOs May Be in Trouble

The future of dentistry isn't DSOs, according to Jeff Blumberg, it's the opposite. He walks through four concrete reasons a number of DSOs may be facing serious trouble ahead, and what it means if you're a private practitioner weighing your own options.

Read More
Adam Mortimer Adam Mortimer

Ep. 85: Building a Great Team Despite Recent Hiring Struggles

Inflation was the top problem facing small business owners last month. This month, it's labor quality. Jeff Blumberg breaks down what labor quality actually means, why searching for the perfect hire is the wrong approach, and the four practical steps to solving your practice's biggest staffing problem.

Read More
Adam Mortimer Adam Mortimer

Ep. 84: Staying Profitable as Your Practice Grows

A dollar's worth of goods in March 2020 costs $1.17 today, even though the headline inflation number has already dropped back down. Jeff Blumberg breaks down why that compounding effect is quietly wrecking practice overhead, and the five specific things you need to do about it.

Read More
Adam Mortimer Adam Mortimer

Ep. 82: Case Acceptance: How to Address Patients’ Objections

I need to think about it. I have to talk to my spouse. It's just a lot of money. Jeff Blumberg breaks down what patients actually mean when they object to treatment, and the specific ways to respond that keep the conversation, and the sale, moving forward.

Read More
Adam Mortimer Adam Mortimer

Ep. 81: Should You Stay in PPO Plans or Get Out Now?

If you could drop every insurance plan and take home the same or more income, would you do it? Jeff Blumberg breaks down the real, practical sequence for actually getting out of network, and the three pieces of genuinely good news that make this far less risky than most doctors assume.

Read More